WordPress Lead Generation Plugins: The Definitive Guide (2018)

Your site should do more than just display information, it should generate sales for you. Lead generation plugins are a great way to get contacts from your WordPress website. Simply install and activate your plugin, customize it to your needs and watch as the leads pile up. The plugins on this list work in many different ways. Some track the ways users interact with your site to determine those most likely to make purchases while others simply display boxes throughout your website, kindly asking visitors if they want to sign up to your mailing list. Regardless of how they do it, though, these websites all help you make more sales, and that’s what is important.

Below we’ve analyzed 7 of the best WordPress lead generation plugins so that you didn’t have to. Keep reading to check them out.

The best WordPress Lead Generation Plugins

1) OptinMonster

First up is OptinMonster. OptinMonster is probably the most powerful of all the WordPress lead generation plugins out there. This plugin comes with an insane variety of features that allow you to get really specific with your campaigns. You can target who certain campaigns are served to, how they are served and much more, all based on features of the visitors you’re targeting. That being said, this level of customization is largely locked behind their ‘Pro’ package that costs $708/year. This is a lot to pay for the features included by this plugin however the price tag may actually be justified based on the results this plugin can return. If you have the money to invest, it is definitely worth looking into this plugin for lead generation on your site.

Pros

  • Very powerful list of features. The most complete of all WordPress lead generation plugins in the market.
  • Relatively easy to install and maintain
  • Features allow for very specific targeting based on visitor location, where they are on your site or where they came from
  • Many different methods for serving campaigns

Cons

  • Most of these features are locked behind very expensive packages
  • An expensive plugin, though the results may warrant the price

Price

  • Basic features: $228/year
  • Advanced features: $708/year ($1188/year for agency package)

Overall Score: 8.5/10

Link to Plugin

2) LeadBoxer

wordpress lead generation plugins

LeadBoxer is another plugin that allows you to generate leads from your WordPress site, though it works in a slightly different way to OptinMonster. This different method is referred to by LeadBoxer as ‘Lead Qualification’ and focuses on determining which viewers are likely ready to buy from your site. Through tracking all kinds of digital behavior on your site, LeadBoxer identifies customers that are likely ready to buy and serves you more information on who exactly they are. This information includes company and even information on the specific employee in question. Pretty interesting stuff, it essentially transforms previously anonymous visitors into more detailed leads. LeadBoxer does something and little different, and they do a great job of it. The only catch; the price.

Pros

  • Easy to use and customize to your needs
  • Very innovative approach that is highly successful
  • Generates higher quality leads through data analysis
  • Provides detailed information that allows you to easily contact these leads

Cons

  • Incredibly expensive

Price

  • Basic features: $1188/year
  • Advanced features: $7188/year

Overall Score: 8.5/10 (the score for this plugin really depends on your willingness to pay such a high price, if you have the money, this is an incredible plugin)

Link to Plugin

3) SumoMe

SumoMe is another plugin focused on helping you to grow your business and generate leads to make more sales. For lead generation, OptinMonster beats SumoMe on basically every front, OptinMonster has more features, is more customizable for campaigns and is even a little easier to use. However, this doesn’t mean there’s no room for SumoMe. SumoMe has a secret card up its sleeve. While other competitors focus entirely on lead generation, SumoMe is packed to the brim with a bunch of other features focused on growing your online business other than just collecting leads. These features, such as email campaigns and specific targeting mean that SumoMe generates the leads and then actually begins to act on them. SumoMe is definitely a great choice for growing your WordPress business.

Pros

  • Many broader features that act on generated leads
  • Somewhat easy to use but harder than some other competitors
  • Fantastic integration with other plugins after fixing previous issues with MailChimp integration

Cons

  • Pricing is expensive but not as ridiculous as some other lead generation plugins
  • Feature light for lead generation compared to other WordPress Lead generation plugins

Price

  • Basic features: $348/year
  • Advanced features: $948/year

Overall Score: 7.5/10

Link to Plugin

4) Leadin

wordpress lead generation plugins

Developed by HubSpot, Leadin is another way of generating leads from your WordPress site. Leadin can be purchased as a part of HubSpot’s ‘Marketing Hub’. Additionally, a free version is available on WordPress.org under “Contact Form Builder for WordPress – Conversion Tools by HubSpot”. Leadin is well integrated with HubSpot’s other marketing tools and this plugin allows you to capture, manage and analyse your leads. This plugin is incredibly easy to use and its integration with other HubSpot software is a big bonus.

Pros

  • Incredibly easy to set up and use
  • Provides valuable insights and analytics into your leads
  • Effectively generates leads from your site’s visitors
  • Integrated with other HubSpot software for marketing and increasing sales
  • Free version available
  • Created and managed by a highly trusted team of devs

Cons

  • A reasonably heavyweight plugin due to all the features included
  • Many features locked behind extremely expensive options

Price

  • Basic features: Free!
  • Advanced features: $38,400/year (that is not a typo)

Overall Score: 7.5/10

Link to Plugin

5) Hello Bar

Of all the plugins on this list, Hello Bar is very possibly the simplest, but that’s definitely not to say it isn’t effective. Hello Bar implements a basic (and subtle) bar at the top of your site that encourages visitors to opt-in to your email list. Boom! Easy lead generation. Simple and effective.

Pros

  • Super simple to set up and implement
  • Effective method of generating leads
  • Not as intrusive as some competitors

Cons

  • Not really something you should be paying for

Price

  • Basic features: Free!
  • Advanced features: $1188

Overall Score: 7.0/10 (I definitely wouldn’t recommend you pay the advanced price for a simple input form on your site)

Link to Plugin

6) Boxzilla

wordpress lead generation plugins

As far as names go, this is a pretty great one. Previously known as Scroll Triggered Boxes, Boxzilla allows you to add call-to-action boxes throughout your website that are less intrusive than most competitor’s. In short, this is a lightweight plugin that blends easily into your WordPress site and a great way of generating leads.

Pros

  • Very simple to install
  • Blends well into an existing site (not as intrusive)
  • Lightweight
  • Super cheap compared to competitors

Cons

  • Somewhat basic features
  • Lacks some customization options

Price

  • $72/year ($168/year for agency package)

Overall Score: 8.5/10

Link to Plugin

7) WordPress Calls to Action

wordpress lead generation plugins

WordPress Calls to Action is one of the simplest WordPress lead generation plugins in the market. This plugin allows you to easily add call-to-action buttons across your website and generate interested leads from passive visitors. Additionally, this plugin also includes relatively extensive A/B testing options that work out of the box. Overall, not a bad choice, especially considering it is free.

Pros

  • Simple and easy to implement
  • A reasonable list of features (especially for a free plugin!)
  • Pretty lightweight plugin
  • Free

Cons

  • Not that much extra functionality, but it does what it claims to

Price

  • Free!

Overall Score: 7.5/10

Link to Plugin

Want to read more? Check out The Best Form Plugins for WordPress!

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