WooCommerce is the most popular Ecommerce plugin for WordPress. It has more than four million active installs. This means that the plugin commands a huge market share. According to its official website, it has been downloaded over 56 million times. It also powers more than 30 percent of all online stores worldwide. But what is WooCommerce?

The plugin has a fascinating history because it was originally developed by WooThemes in 2011. At that time it was a fork of another Ecommerce plugin called JigoShop. In 2015, WooThemes was acquired by Automattic (the team behind WordPress). Since the acquisition, the plugin has grown in all aspects: popularity, reach, extendable-limits, the number of extensions and add-ons.

1. Why use Ecommerce Plugin for WordPress: WooCommerce

WooCommerce integrates seamlessly with your new or existing WordPress installation. Some web-hosting companies even offer scripts to install eCommerce in one click. New WordPress installations also have a check-box for WooCommerce nowadays.

Once you install this plugin, you are good to enter the Ecommerce field. Your site gets functionality that allows you to sell both physical and digital products, like for example:

  • Digital products: eBooks, software, music, video, photos, templates, and more.
  • Digital services: such as web design, writing services etc.
  • Physical goods: clothes, electronics, toys, furniture and many more.
  • Memberships and subscriptions.
  • Accepting donations for institutions such as churches, mosques, other non-profits etc.

2. Installing and Configuring WooCommerce

To download or install this plugin, you can go to the official WordPress Plugin Repository. To get the plugin and extensions, you need to go to your plugin “upload/add” section of your admin. After typing “woocommerce” on the search plugin box, the first result should be WooCommerce.

ecommerce plugin for wordpress

You can also head straight to the plugin developer’s site to shop for premium extensions that will drive your sales even further up. Once you have installed the plugin, you will need to configure it through its setup wizard.

WooCommerce Setup

Once you are through with the wizard, you will have completed most of the basic setup for the plugin. However, if you added additional plugins, you will still need to configure them as well (extensions and add-ons)

3. Features

To make a pretty significant online store for free, WooCommerce is perfectly enough. Still, developers are always coming up with new free and paid WooCommerce themes, extensions and add-ons.  You are, therefore, sure to benefit from an active community with active support and devoted development professionals.

In terms of Free features, WooCommerce comes by default with a WordPress theme (Storefront) and some free plugins and payment gateways, like Paypal. However, if you require a particular extension or payment, you can purchase extra add-ons in the official store.

These are some of the extensions available in the Marketplace:

  • Payment gateway extensions that include PayPal, Stripe etc.
  • Memberships.
  • Amazon and eBay extensions.
  • Marketing (digital) extensions (like Social media and emails).
  •  Product page extensions.
  • Subscription extensions.
  • Shipping extensions.
  • PDF invoicing and packing extensions.
  • Google analytics.
  • Language translations.
  • Bookings.
  • Affiliates.
  • Discounts.
  • Stock (inventory) and tax management.
  • Product badges
  • Table rate shipping
  • Product CSV imports.
  • Etc.

ecommerce plugin for wordpress

For this and many other reasons, it’s easy to see why WooCommerce is a must-have plugin if you are running an online store on WordPress. It has unparalleled features like the fact that can integrate with more than 140 region-specific payment gateways, including Authorize.Net, Stripe, and Amazon.

4. Pros and Cons


  • You have complete control of your self-hosted Ecommerce store. You decide your design and settings as you please. The store is yours and you have 100% complete control.
  • Availability of more than 300 extensions to extend the functionality of your store. You can build an Ecommerce site that perfectly suits your needs.
  • WooCommerce integrates flawlessly with WordPress. This being the most popular CMS and the most popular eCommerce plugin, the combination is a win-win.
  • WooCommerce is actively maintained and audited.
  • Access to active support and development community. You have access to plenty of information written by actual users and developers.
  • You don’t need to spend a dime in order to have your store up and running.
  • Access to WordPress themes purposely built for WooCommerce.
  • Advanced reporting functionalities.


  • If you need many Premium add-ons it might end up being quite expensive.
  • Runs only on WordPress. If your site does not run on this CMS, you cannot use WooCommerce.
  • Some very important extensions are only available on the paid versions.
  • Hundreds of extensions to choose from. The wide choice may be confusing to beginners.

5. Verdict

WooCommerce is the most popular Ecommerce plugin for WordPress. It has many features that can drive any online store. It is easy to use and supported by many additional plugins and extensions. In addition to this, it’s maintained by a team of more than 350 professionals.

However, even if it’s the best Ecommerce plugin for WordPress, you can still find other plugins more suitable in some cases. Other notable WordPress Ecommerce plugins are:

Summing up, If you are looking for the best Ecommerce plugin for WordPress, WooCommerce is the one for you.

  • Time Saved: 9/10
  • Performance: 9/10
  • Easy to use: 8/10
  • Extensibility: 10/10
  • Price: 9/10 (Free + Paid Add-ons)

Want to read more? Check out our review of Elementor!

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